RSA Conference 2025 brought together the global cybersecurity community once again—and this year, the energy was unmistakable. With over 600 exhibitors, thousands of security professionals, and 80 early-stage startups featured in the innovation showcase, the industry showed up ready to talk about what’s next.
From enterprise platforms to experimental AI agents, RSA 2025 revealed where security is heading—and what it takes to get there. It was a week filled with forward-looking keynotes, product announcements, hallway conversations, and a clear message: cybersecurity is entering a new phase of transformation, and innovation is leading the charge.
Key Themes from RSA
AI Moves to the Foundation—But the Market Is Noisy
AI was the central thread across nearly every conversation, product pitch, and roadmap discussion. We saw AI deeply embedded into SOC workflows, incident response, and SaaS governance. Tools are maturing—from co-pilots to autonomous agents—but the challenge now is filtering signal from noise. Nearly every vendor claims an AI angle, but few are showing tangible results. The industry is reaching a new phase where outcomes will matter more than buzzwords.
Innovation Is Strong, Capital Is Focused
The startup ecosystem is alive and growing. Over 80 emerging companies were featured in the Early Stage Expo, and many conversations pointed to a quiet surge of stealth teams and fresh ideas. While funding continues to concentrate around mature players, there’s significant interest from investors in teams solving urgent, real-world problems with execution-ready products.
Identity and Human Risk Take Center Stage
Identity is no longer just an access control challenge—it’s a full-fledged risk surface. And security teams are rethinking how they support human behavior, not just react to it. From real-time identity posture management to behavior-aware remediation and communication tools, the human layer is finally being treated as strategic infrastructure.
Resilience, Exposure Management, and the Future of the SOC
Teams are shifting from traditional vulnerability management to more continuous, contextual exposure management. And the security operations center is evolving fast—with integrated platforms, AI-driven triage, and recovery functions becoming core components. The conversation is changing from “detect everything” to “fix the right things, fast.”
Partner & Ecosystem Highlights
We were fortunate to meet with a wide range of vendors and partners, and many delivered meaningful updates and visions:
- Palo Alto Networks announced updates across its XSIAM platform and broader security stack, and also unveiled Prisma AIRS—an AI-native architecture for enterprise protection. The acquisition of Protect AI underscored their commitment to securing the AI development lifecycle.
- CrowdStrike showcased new capabilities around Charlotte AI, bringing task automation, investigative acceleration, and identity protection into a unified agentic framework. Their next-gen SIEM offering, based on LogScale, continues to evolve.
- Cisco launched its 8-billion-parameter open-source Foundation AI Security Model—designed to help secure the expanding world of AI-native infrastructure.
- Reco.ai delivered one of the most compelling SaaS access discovery solutions we saw at the conference. Their platform helps make sense of sprawling SaaS permissions and identity sprawl.
- Seemplicity introduced enhancements to its remediation automation engine, helping teams better align findings with actions, and make security workflows more accessible to operations teams and leadership.
- Cymulate demonstrated expanded breach and attack simulation capabilities, offering practical tools for exposure management and continuous control validation.
- Abnormal Security introduced new features focused on user behavior analytics and awareness automation, providing a more holistic approach to email and workforce security.
- Axonius continued to build on its leadership in asset intelligence, with a focus on simplifying visibility across increasingly fragmented environments.
- Rubrik launched a major capability: identity recovery, including Active Directory restoration—a timely solution as resilience continues to rise in priority.
- BlinkOps offered a thoughtful approach to security workflow orchestration, helping security teams automate routine actions with better integration and control.
- Command Zero, a finalist in the Innovation Sandbox, drew attention for its automation-first approach to security investigations and case management.
- Endor Labs continues to lead in open source software security, focusing on dependency risk and software supply chain governance.
- ProjectDiscovery, winner of this year’s Innovation Sandbox, is taking a powerful open-source-first approach to attack surface management and vulnerability scanning, and is already gaining traction with modern security teams.
- Other strong ecosystem voices—including Silverfort, Torq, Expel, Jamf, Pindrop, and BlackCloak—each brought thoughtful contributions to identity, automation, endpoint security, and executive protection.
Reflections
What stood out this year wasn’t just the scale of RSA—it was the clarity of purpose. Whether in formal sessions or informal chats with founders, CISOs, and partners, it’s clear the industry is focused on execution. Buyers are asking harder questions. Investors are seeking sharper pitches. And security leaders are looking for outcomes—faster resolution, better coverage, less complexity.
RSA 2025 confirmed that we’re in a new era. AI is reshaping the stack. Identity is being redefined. Startups are stepping up. And security is becoming more human-aware, infrastructure-integrated, and results-driven.
We’re grateful to everyone we connected with during the week—especially those building, sharing, and challenging ideas to move the industry forward.
Let’s keep the momentum going.
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